NSN Connect 2022 delved into a thought-provoking exploration of “Corporate Social Responsibility (CSR) in India: The Big Picture.” In this enlightening series, the NSN team engaged in a comprehensive dialogue with Ms. Meena Ragunathan, an esteemed CSR Specialist, through a captivating six-episode journey. With a distinguished background in the Development Sector, Ms. Ragunathan boasts decades of hands-on experience in establishing and leading Corporate Social Responsibility (CSR) divisions within prominent organizations. Her recently published book, “Doing Good: Navigating the CSR Maze In India,” further exemplifies her authority on the subject.
This article serves as an invaluable repository, compiling all the episodes for easy access and reference.
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Episode 1 – History and evolution of CSR as a mandatory law in India
In the inaugural episode, Ms. Meena Ragunathan retraces the historical journey and evolutionary path that led to the establishment of mandatory CSR in India. The discourse extends to encompass the manifold advantages that accrue to companies embracing CSR, the interplay between “doing good” and “being good,” and the burgeoning landscape of CSR endeavours across the nation.
Episode 2- CSR-Different interpretation of doing good
The second episode delves into the manifold positive impacts of CSR on Indian corporations. Ms. Meena Ragunathan delves into key focus areas for directing CSR expenditure, factors influencing these decisions, and the ripple effect of CSR initiatives on society and the environment. The episode also explores the spectrum of interpretations of what constitutes “doing good” in the realm of CSR.
Episode 3- Beyond Funding: CSR in Skill Development and Vocational Education
The third episode casts the spotlight on CSR’s pivotal role in skill development and vocational education. Ms. Meena Ragunathan sheds light on the symbiotic relationship between non-profit organizations, NGOs, and corporate entities in skilling and education initiatives. The discussion also underscores how CSR catalyzes diverse skilling endeavors, thereby fostering entrepreneurship and skill enhancement.
Episode 4 – Implementing CSR projects with multiple stakeholders
Episode four unravels the complexities of orchestrating CSR projects involving multiple stakeholders. Ms. Meena Ragunathan provides insights into the art of collaboration, navigating diverse dimensions of partnerships, addressing the demands and challenges inherent in social responsibility, and the essential proficiencies requisite for various CSR undertakings.
Episode 5 — Evaluation of CSR Projects and Reporting
The fifth episode centers on the critical task of evaluating CSR projects and communicating their impact effectively. Ms. Meena Ragunathan delves into the art of monitoring and evaluating CSR initiatives, showcasing impact studies, and distinguishing tangible and intangible aspects of CSR impact. The episode also delves into the nuances of assessing social impacts and formulating impactful reports that transcend mere numerical outcomes.
Episode 6 — Participation of Youth in CSR projects
The concluding episode, the sixth in the series, focuses on the dynamic involvement of youth in CSR projects. Ms. Meena Ragunathan projects forward, contemplating the evolving landscape of CSR, while also underscoring the pivotal role of youth volunteering as an inaugural step toward nurturing CSR appreciation. Essential skills and knowledge are delineated for youth seeking active participation in CSR pursuits.
The NSN Connect 2022 series serves as an illuminating compendium, providing comprehensive insights into the intricate tapestry of Corporate Social Responsibility in India. Through the perspectives shared by Ms. Meena Ragunathan, this resource contributes to a more profound understanding of CSR’s diverse dimensions, impacts, and potential for transformative change.