Importance of Communication Skills in a Borderless Economy


The modern world is more connected than ever. The widespread availability of technology makes communication across borders and territories easy. And as international communication has become standard, a common mode of communication has gained prominence: English has become the ‘language of business.’

We are all living in a new reality created by COVID-19, and under the given circumstances, businesses have no option but to adopt and adhere to the Work-from Home model. Now more than ever it is important how we communicate with our colleagues and clients from across the globe. This webinar will discuss why organizations should measure communication skills of their employees and how they can be measured to avoid business losses from poor communication.

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Studies suggest that there are around 360 million native English speakers globally, but it’s estimated that 1.5 billion people around the world speak English. With the use of the English language so widespread across the global population, forward-thinking corporations must develop a culture of English proficiency within their organization. In this environment, it’s clear that businesses that fail to prepare to capitalize on these new global opportunities are preparing to fail. In an age of business without borders, corporations need employees who can communicate in ‘the language of business.’ But what are the benefits of having a workforce with strong English-language communicators? 

Importance of Communication Skills in a Borderless EconomyAlongside factors such as enhancing an organization’s reputation, helping improve customer service levels and enabling businesses to build stronger relationships with clients, most respondents cited reasons relating to an increased need to nurture global relationships.

According to a recent survey by ETS & Dynata, most significantly, 37% of HR leaders said that the key reason that English proficiency has become more important to their business in recent years is the increasingly globalized nature of the economy. 

Here’s what the 30-minute session will cover:

  • 1.5 billion people around the world speak English yet there are only 360 million native English speakers. How does this impact your organization?
  • Can poor communication lead to business loss?
  • Learn about the TOEIC Program, the global standard English-language assessment used by 14,000 organizations in 160 countries.
  • Know how KPMG has used the TOEIC tests over the years to make high-stakes talent management decisions.

There are several costs to businesses who fail to measure and build English skills. As well as potentially increasing training costs, a lack of English proficiency can increase the likelihood of miscommunication and error on vital projects, resulting in reputational damage and even lost business. On the other hand, encouraging and developing English-language proficiency opens up a world of commercial possibilities.

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With a skilled workforce able to communicate with international colleagues, customers and prospects, the probability increases that staff will work more effectively and ultimately empower their business to make the most of globalization.

Author: Soumitra Roy, General Manager | Prometric India & SAARC



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