NSDC and Amazon India collaborate to launch combat COVID-19 Digital Campaign


National Skill Development Corporation (NSDC) has partnered with Amazon India, to launch a digital campaign which will create awareness regarding the spread of the novel Coronavirus. The campaign ” Fight Against COVID-19 #AwareIndiaSafeIndia; Digital Campaign” will use digital platforms and online community engagement to raise public awareness. The campaign will drive awareness on the importance of precautionary measures in combating COVID 19 such as physical distancing and maintaining hygiene. The awareness creation will help fight the Coronavirus.

Apart from creating awareness, Amazon India and NSDC will also work together to provide skill training to the students and trainees. They will be engaged through NSDC’s Training Centres, PMKK and  digital interface. There are 11,000+ training centres and 800+ PMKKs across the country. Skilling the youth in this time of crisis has become a crucial challenge for the entire skilling ecosystem. Everyone is trying to cope with the crisis using many innovative ways. 

Commenting on the campaign, Dr. Manish Kumar, MD & CEO, National Skill Development Corporation said, “The chain of infection can be broken by creating awareness at scale and we believe that Amazon can scale up digital communication in a short span of time, covering millions and impacting community behavior positively.”

NSDC partners Amazon IndiaResponding to the government’s appeal to the private sector to step forward in the fight against COVID-19 , Minari Shah, Head CSR and Director Corporate Communications, Amazon India says “COVID-19 has impacted communities across the country. Relay of accurate information especially regarding preventive measures is the need of the hour for a voluntary and willing effort by people to control the pandemic. We are keen to use our digital channels to disseminate authentic information about the Do’s and Don’ts about coronavirus to people in far corners of India and help keep India safe.”

The partnership will identify volunteers through digital outreach across various platforms. The volunteers will be called “COVID-19 Digital Heros. Students who are a part of Amazon’s ALEXA student ambassador program will also act as COVID-19 Digital Heroes and help amplify the campaign further. The campaign’s content will be aligned with the official communication and guidance from the Ministry of Health and Family Welfare and the Aarogya Setu app that has been launched recently.

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