As per a recent report by IDC, Salesforce is expected to create 4.2 million jobs globally by 2024. In India alone, the company aims to create 548,400 direct jobs by 2024. BFSI, Manufacturing, Consumer and Retail, EdTech, Hi-tech, and Professional Services are the industries where the demand is rapidly growing. With the growth of Salesforce, the demand for Salesforce talent and skills are on a rise. And the career choices are abundant even for non-IT graduates.
Salesforce is a Software as a Service (SaaS) – based Customer Relationship Management (CRM) solution that provides holistic/ robust solutions. It is also a platform for users and developers to develop and distribute custom software. Salesforce dominates the market with over 20% of the CRM software market share.
With rapid technological disruption, India has already embarked on a journey that transforms every organization into a digital enterprise. The unprecedented outbreak of COVID-19 has further accelerated the growth and created an urgency to leverage technology even more. To keep pace with rapidly evolving customer demands as well as new remote working models, companies across the country are accelerating their adoption of technology.
Salesforce: The increased demand for the services and certifications
In this new normal, to rebuild the trust, reconnect and keep in touch with the customers, major companies in India are investing in effective CRM solutions. Being a true leader in delivering CRM solutions, Salesforce has been dominating the market. In May 2021, Salesforce reported the best first quarter with $5.96 billion in revenue and India has been a key player.
To enable companies to connect with their customers, Salesforce has developed a wide range of products such as Sales Cloud, Service Cloud, Marketing Cloud among others. And in recent times, to help the Indian government vaccinate over 1.3 billion people, Salesforce has created Vaccine Cloud. Also, their Work.com solutions are helping companies adapt to the new normal of working from home.
There are more than 40 Salesforce certifications starting from entry-level to senior-level. Here are a few of the certifications that you can choose from based on your expertise and experience. The certification courses are open even for non-technical students. While there are no prerequisites for entry-level certifications, the mid-level and senior-level certifications need a certain amount of experience in the respected fields. The wide range of certifications makes it easier for you to choose the best one for you.
- Salesforce Certified Administrator
- Platform App Builder
- Platform Developer
- Salesforce Accredited B2B Commerce Administrator
- Pardot Specialist
- Marketing Cloud Admin
- Salesforce Certified Advanced Administrator
- Sales Cloud Consultant
- CPQ Specialist
- Service Cloud Consultant
- Field Service Lightning Consultant
- Community Cloud Consultant
- Marketing Cloud Email Specialist
- Salesforce Data Architecture and Management Designer
- Salesforce Sharing and Visibility Designer
- Salesforce Identity and Access Management Designer
- Integration Architecture Designer
- Development Lifecycle and Deployment Designer
- System Architect
- Marketing Cloud Consultant
Career opportunities in Salesforce
After the completion of these certification courses, you will be able to choose from a number of in-demand job roles that are available. Along with the Salesforce services, the demand for skilled Salesforce professionals has also increased. Currently, there are at least 20,000 jobs available in India for which hiring is going on at a furious pace. There is a huge opportunity to start a brand-new career in one of the most exciting industries. Here are some of the popular job roles,
- Salesforce Administrator
- Salesforce Business Analyst
- Salesforce Developer
- Salesforce Functional Consultant
- Salesforce Platform Manager
- Salesforce Solution Architect
- Salesforce Technical Architect
Essential skills to launch a career in Salesforce
It is true that Salesforce has a wide range of opportunities. However, to leverage the opportunities, you must acquire the right skills and build the industry required expertise.
Here are a few must-have skills to launch a career in Salesforce,
- Fundamental object-oriented programming concepts
- MVC style of designing
- Data management, modelling
- Visualforce and Apex fundamentals
- Lightning framework
- Developer Console
- Web services, SQL, Salesforce Object Query Language
- Workflow rules
- Business analysis skills
- Project management
The choice is abundant for both IT and non-IT professionals looking to build a career in Salesforce. As the demand for skilled professionals is increasing, candidates with additional skills will stand out to employers in the future. Salesforce certification is the best way to acquire these additional skills.
Also read: A beginner’s guide to the in-demand job roles and must-have skills in the CRM industry https://www.nationalskillsnetwork.in/a-beginners-guide-to-the-in-demand-job-roles-and-must-have-skills-in-the-crm-industry/
Certification programs to enhance your Salesforce skills
Salesforce has partnered with NSDC to enhance NSDC’s skill development and capacity building initiatives through Trailhead. Under the partnership, NSDC and Salesforce will empower learners and educators, regardless of socioeconomic background, to skill up for the jobs of tomorrow with innovative content, presentations and training resources.
Along with Salesforce’s Trailhead, Salesforce has been partnering with major EdTech companies with an aim to train college graduates with Salesforce skills for the jobs of the future. It has recently partnered with TalentSprint, a leading EdTech platform for DeepTech education and part of the NSE group. The collaboration will focus on training aspiring college graduates (Engineers with a Computer Science or Information Science background, BTech, MCA, BCA) to be world-class software developers, ready to take on roles in leading IT services and consulting ﬁrms and carry out Salesforce implementations for their global clientele.
The certiﬁed Salesforce Platform Developer program will create 700+ Salesforce Developers in the first year. It will also provide them with internship and placement opportunities in the Salesforce partner ecosystem. The program is now accepting applications for the ﬁrst cohort and the program will start in September 2021. Interested and eligible candidates can visit TalentSprint’s official Certified Salesforce Professional program page to know more and apply to the program.