UDAY launches Project Mooo – Empowering Livelihoods for Dairy Farmers Digitally in Rajpura, Punjab


UDAY recently launched Project Mooo – Empowering livelihoods for dairy farmers digitally under Hindustan Unilever Limited’s (HUL) Prabhat Initiative in Rajpura, Punjab. UDAY’s Project Mooo is first of its kind holistic AgTech solution that aims to tackle milk deficit, traceability and private extension issue through dairy farm management and Information and Communication Technologies (ICT) training.

Project Mooo1The inaugural ceremony was held at Mohi Khurd village in Rajpura and witnessed the presence of Mr Indravadan Parmar, Pillar Lead – Skills and Livelihood, Prabhat HUL; Mr Sawinder Singh, Factory Manager, HUL; Mr Nitesh Rathi, Unit HR Manager, HUL and Ms Aashna Singh, Business Head – Project Mooo, UDAY.

Project Mooo3This collaboration aims at creating sustainable livelihoods for 1000 farmers in 9 villages of Rajpura by taking dairy skills to rural farmers, including women dairy farmers. This includes setting up of awareness camps on dairy as a sustainable business, providing digital & financial literacy, visiting farmers at their doorsteps with a team of dairy experts and empowering farmers digitally through MoooFarm farm management mobile application.

The application harnesses the power of big data to offer demand-led extension training to farmers. The analytics based learning approach follows the ‘just-in-time learning’ model offering skills and techniques that transform the dairy farm management practices. It helps the farmers in calculating their costs and profits. The app maps the life cycle of each cattle owned by farmers, sends need-based alerts, offers learning video and tools, connects to local experts, and provides benchmarking stats among other features.

To ensure last mile connectivity, each farmer will be provided Information and Communication Technologies (ICT) training as well by the Village Level Entrepreneurs at farmer’s doorstep.

Project Mooo has successfully skilled 3500+ farmers in 90+ villages of Sangrur district in Punjab.

Changing the face of Indian farming is imperative for “Sustainable Rural Livelihood”. UDAY intends to reach out to every dairy farmer across the country to create an immediate impact on their productivity. Project Mooo is expected to bridge the technology gap to help marginalised Indian dairy farmers enter the 21st century of dairy farming.

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