Job roles in Media and Entertainment industry


The Media and Entertainment Industry is emerging as a crucial sector for India’s development. It has and will contribute hugely to our country’s economic growth. It has also been a major job creator and is known to nurture creative and innovative talent. This industry offers jobs under five major sub sectors; Advertising and Digital Industry, Print Industry, Gaming and Animation, Film, Television and Radio, and Music Industry. The gamut of jobs offered under each of these heads are all driven by creative forces and require a certain amount of innovative and inventive thinking. This factor of this industry is attracting a pool of creative individuals, most of them youngsters.

The Media and Entertainment industry comprises of 25 major crafts. These crafts fall under three major heads – creative crafts like cinematography and art, technical crafts like animation and VFX, and other crafts like production assistants.These jobs mostly come under the sub sectors of graphic designing and animation, music, and films.

Read on to know more about the jobs offered in this industry and the requisite skills that you need to possess, to thrive in this industry.

Advertising and Digital Industry

The advertising industry is one of the most important sectors of the media and entertainment industry. India is the 2nd fastest growing advertising market in Asia.With the advent of game changers like Jio, advertising, internet and digital industries have witnessed exponential growth. These realms of the media industry have gained immense popularity among job seekers in the current times. Here are some popular jobs you can avail in this subsector.

Popular Job Roles

  • Advertising Operations Coordinator
  • Social Media Manager
  • Account Director (Advertising Agency)
  • Search Engine Optimization Executive
  • Digital Marketing Manager

Skills Required

  • Persuasion Skills
  • Good knowledge about online marketing and sales
  • Strong Communication Skills
  • Networking skills

Job roles in Media and Entertainment industry


Print Industry

The print industry has always been the most sought out after, by individuals with a flair for writing and communicating. This well established and age old industry is now evolving to be much more advanced and digitised. The advent of technology in the print space has led to the creation of a lot of creative and tech – centric jobs. 

Popular Job Roles

  • Editor in chief
  • Officer – Legal and statutory
  • Community Journalist
  • Script Researcher
  • Content Writers – Online

Skills required

  • Presentation Skills
  • Analytical skills
  • Excellent research, communication and writing skills
  • Communication and interpersonal skills

Gaming and Animation

The Indian Gaming and Animation Sector is getting bigger and better. According to the KPMG India-FICCI Indian Media and Entertainment Industry Report 2017, the Indian animation and VFX industry grew at 16.4 per cent in 2016 to reach a size of INR59.5 billion. This consistent and speedy advancement of this industry, in synergy with technological developments is resulting in a large number of jobs under various heads. This sector has its doors wide open for youngsters who are passionate about gaming and graphic designing.

Popular Job Roles

  • Layout Designer
  • Storyboard Artist 
  • Animation Director
  • Assistant Graphic Designer
  • Modeller
  • Roto Artist
  • VFX Editor

Skills Required

  • Creativity and Innovation
  • Imaginative skills
  • Good implementation of knowledge in mathematics and physics
  • Must be able to use computer tools efficiently 
  • Hand-eye coordination

Film, Television and Radio

The Indian film and television industry is very popular among the creative section of the job seekers. This sector particularly focuses on vocational skills like hair styling, decorating (Set), prosthetic make-up, photography, etc. A variety of jobs that require specific vocational skills are being generated by this sub sector. The film and television industry comprises 25 major crafts. These crafts fall under 

Popular Job Roles

  • Radio Jockey and Producer
  • Actor
  • Make-up Artist
  • Script Writer
  • Camera Operator
  • Production assistant
  • Costume Designer

Skills Required

  • Good communication skills
  • Time management skills
  • Patience 
  • Alertness 
  • Speaking ability

Music Industry

The Indian music industry is yet another aspirational sub sector, especially for job seekers with a musical streak in them. The Indian music industry grew 24.5% to touch $156 million (Rs. 1,068 crore) in 2018. According to a report released by IFPI, a body representing the recording industry worldwide, India, currently ranked 15th in the world, is well-positioned to break into the top 10 music markets by 2022. The industry, with excellent ordinals, is in a position to generate several jobs that attract creative talent.

Popular Job Roles

  • Sound editor
  • Sound Engineer
  • Voice-Over Artist
  • Music Composer/Director
  • Singer/Vocalist

Skills Required

  • Creativity and Ingenuity
  • Speaking Ability
  • Attention to details
  • Concentration and Attention

There are numerous job opportunities waiting for you in this new and exciting industry. All you need is creativity and passion! What are you waiting for? Go ahead and find the job that most suits your skill set. Begin a challenging and intriguing career in the Media and Entertainment Industry! If you think you will be a good fit in this sector, learn more about the opportunities available, here .


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  1. Pingback: Top 8 Job Roles for Graphic Designers - National Skills Network

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