Hon’ble Prime Minister Narendra Modi has made an appeal in the context of supporting Indian economy at the grassroots level as a step towards self-reliance. Through “Vocal for Local”, he has appealed for buying local product and supporting local business. This is because during the lockdown and COVID-19 it is the local vendors, products and services that has helped us survive. He said that the Coronavirus as taught us the importance of local manufacturing, market and supply chain.
Let’s raise a voice to buy, promote and preserve local skills and products in India and work towards “vocal for local” as an opportunity to boost local skills and products in India. Isn’t this the best time to proudly promote “Make in India”?
Vocal for Local to boost skills and products
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Vocal for Local: What our team has to say about its importance for local skills and products.
Madhuri: Vocal for Local is not just about buying the products but also about promoting them through various channels. We need to use digital media and online tools to create linkages between the producers and the consumers. Direct selling is the best way to help small entrepreneurs become profitable. This also calls for skilling them appropriately in various aspects of production, packaging, logistics, marketing, sales and so on. Besides, many women entrepreneurs, SHGs and self-employed will get a chance to market products to a larger consumer base.
Pratyusha: “Vocal for Local is a great initiative from the Prime Minister to strengthen the base of our economy. It is the small entrepreneurs who contribute to our daily needs. Look at the way the Kirana shops have helped us with grocery and other requirements. I feel we should encourage them and empower them with skills to improve their business and sustain during the tough times.”
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Ajay: “Buying local means we are supporting local products and crafts, truly Made in India. This is great way show to the world how India has a rich variety of products that can help in being healthy and happy. I feel we should buy from local vendors who source products locally. We should also provide adequate skills to help them learn new techniques of production and marketing.”
Sahitya: “The Key to economic revival of our country lies in Rural economy. Rural economy has the potential to create jobs and employment suitable for the region, while contributing towards achieving the sustainable development goals set forth by the UN. As Rural employment, entrepreneurship and livelihoods are diversified, Skilling rural youth and local populace takes centre stage to ensure self-reliance and compete at the global level.”
Madhu: ” Vocal for Local is just what we needed to revive our economy. We should make use of products made by local entrepreneurs and artisans. This not only helps them sustain their livelihoods but also create jobs for people. We also need to promote such products through social media and e-commerce. During the lockdown we have seen many such local producers coming to our rescue with grocery and essential of good quality and timely delivery. “